How Much Does Product Photography Cost?
Product photography ranges from $25–$75 per image for simple white-background e-commerce shots to $2,000–$10,000+ for commercial advertising campaigns. Day rates for studio shoots run $800–$3,500 depending on complexity.
Product Photography Pricing Models
Product photography is typically priced per image, per product, or as a day rate. The right model depends on your volume, complexity, and intended use (e-commerce vs. advertising).
| Pricing Model | Range | Best For |
|---|---|---|
| Per image (simple) | $25–$75/image | E-commerce, white background |
| Per image (complex) | $75–$250/image | Lifestyle, multi-angle, props |
| Half-day rate | $400–$1,200 | 10–30 product shoot |
| Full-day rate | $800–$3,500 | 30+ products or complex campaign |
| Advertising/commercial | $2,000–$10,000+ | Print ads, billboards, brand campaigns |
E-Commerce vs. Commercial Product Photography
E-commerce photography focuses on clean, consistent white or neutral backgrounds for product listings on Amazon, Shopify, or similar platforms. Commercial product photography for advertising involves creative direction, props, models, lighting setups, and licensing — all of which significantly increase cost.
What Affects Product Photo Pricing?
- Product complexity: Jewelry and glass require specialized lighting rigs
- Number of angles: 360° product sets vs. single hero shots
- Post-processing: Ghost mannequin, clipping paths, and retouching add cost
- Props and styling: Food styling, florist props, and set design add time and material cost
- Licensing: Images used in national ad campaigns require broader licensing
How to Budget for Product Photography
- Calculate your cost-per-image budget before reaching out to photographers
- Group similar products together for efficient shoot days
- Provide your own props and backgrounds to reduce studio costs
- Use ProShoot.io to compare product photography packages from studio and on-location photographers
Pro Tip: Product photographers on ProShoot.io who specialize in e-commerce often have streamlined studio setups that keep per-image costs low, especially for bulk orders.
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