Video Editing Brief Template: How to Communicate Your Vision

A complete template for writing a professional video editing brief — the information your editor needs to deliver exactly what you envision.

Why a Brief Matters

The most common reason video editing projects go over budget and schedule is a poorly communicated brief. When editors must guess what clients want, revision rounds multiply. A strong brief reduces revisions, speeds delivery, and results in a video that matches your vision on the first or second pass.

The Complete Video Editing Brief Template

Project Overview

• Type of video (wedding film, brand video, social media reel, YouTube episode, etc.)
• Client/brand name and industry
• Target audience
• Primary distribution platform

Footage Details

• Total hours of raw footage
• Camera types and formats (4K ProRes, H.264, RAW)
• Multi-camera or single camera
• Audio (separate recorded audio, in-camera, interviews)

Creative Direction

• 3–5 reference videos (exactly the style you want)
• Tone: cinematic / documentary / fast-paced / emotional / educational
• Color grade style: warm/cool/natural/desaturated/filmic
• Music style and energy level
• Text overlays and graphics requirements

Deliverables

• Final video length
• Export format and resolution (4K MP4, 1080p H.264, ProRes 422)
• Number of versions (Instagram cut, YouTube cut, broadcast master)
• Revision rounds included
• Deadline

Use this brief when posting your video editing job on ProShoot to attract the best editors in Miami, London, Toronto, and worldwide.